You may have heard that giving someone an aspirin to chew or hold under their tongue when they are having a heart attack could save their life. Doctors recommend this because drugs are rapidly absorbed through the tissues of the tongue, mouth, and gums, so prolonging the time aspirin is held in the mouth can mitigate the devastating effects of a heart attack within minutes. This delivery method is called sublingual (under the tongue) or buccal (membranes of the mouth) administration.
Founder, Dr. Connie Wan has always been fascinated by this method of delivery because of its efficacy: it is one of the fastest routes of administration next to an IV injection, its value: less of the ingredients are wasted by the acids of the stomach or filtered through the liver (like traditional tablets and pills,) and its health benefits: the optimal delivery of bioactive compounds can improve the performance, health, and well-being of millions of people. Because gummies are chewed and dissolve slowly, the ingredients have more and prolonged contact with the mucosa of the mouth. As a result, they are the perfect format to deliver bioactive compounds directly into the bloodstream. This is the premise behind Seattle Gummy Company—to develop effective and efficient methods of delivering active ingredients that taste great!
